The World's Largest Industrial Fair

Client: Microsoft

Executive Producer: Sandrine Louvel

Director of Photography: Jeffrey Christian

Writer/Producer: Sabra Gertsch

Cameraman: Dave Larson

Editor: Jeffrey Christian


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"This all started with a dream." Çağlayan Arkan, General Manager, Manufacturing at Microsoft.

This presentation about Digital Transformation in Manufacturing was Microsoft's grand finale at Hannover Messe 2017. The world’s largest industrial fair hosts more than 250 thousand people and cutting-edge innovation that is a marvel. Side Road traveled to Hannover, Germany to document Microsoft’s presence at this global assembly in 2017 and 2018.

Our mission was to capture the explosion of energy and engagement around Microsoft's vision of Delivering Excellence in Manufacturing Today and Intelligent Manufacturing. The daily videos that Microsoft presented invited audiences around the world into conversation about Digital Twins, Information Technology, Digital Leadership, Industry 4.0., Intelligent Value Chains, Digital Factories and Connected Field Service.

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Executive Producer: Sandrine Louvel

Director of Photography: Jeffrey Christian

Writer/Producer: Sabra Gertsch

Cameraman: Dave Larson

Editor: Jeffrey Christian

Trip to the Edge. In 2018, Side Road collaborated with Microsoft to produce this mini-documentary. This is a "deep-dive" (as our technology client calls it) into the energization of global companies Schneider Electric, Daimler, Italpresse, Comau and Siemens, around the advancement of factories into the digital space. This trip to the virtual edge also required visits to Paris, Milan, Torino, Stuttgart and Berlin. Five European stops in eight days with 15 cases of gear; we love a challenge. Thank you, Sandrine Louvel, for choosing us to be your production team on the road to lands of Hotel-Restaurants, Cacio e Pepe, Schnitzel and Pain au chocolat.

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